Learn how to apply recent research in brain and behavioral science and behavioral economics to your UX research. Find out how behavioral science can and should be part of your UX research work if you want to engage, encourage, and persuade the people that use your products and services.
In this workshop we share the latest research on what
• grabs and holds attention
• how people make decisions
• how context affects behavior
• what motivates people to take action
And we share a behavioral design research model that shows how you can build behavioral design into your research projects.
The workshop is intense, informative, full of science and a lot of fun. You will learn and practice how to apply the ideas and principles. When you have completed the workshop you will be able to apply behavioral design principles and processes to your own research.