A practical tool for prioritising research questions – and ensuring that they don’t all end up in a usability test
As a UX researcher, you often have to answer questions like: ‘how much are participants willing to pay for our product?’ Or, ‘can you ask them to tell us more about what they want from us?’
What is a research framework and why do we need one?
Matthew Godfrey explains why and how they adopted the Research Funnel framework introduced by Emma Boulton to structure and prioritise research questions.
Why the double diamond isn’t enough
The Double Diamond model is used in a lot of innovation projects. However, depending on how you interpret the various sections of the double diamond, you could think the output is a tested prototype or maybe an implemented real-world MVP. Two very different things.
The Horizon of Inquiry – To find time for research, don’t fight the flow—fit into it
Every time you make a product decision you are placing a bet. An organisation should not be scared by this but motivated to look for answers and insights.
User Experience vs. Customer Experience: What’s The Difference?
Discussing the difference between CX and UX is not useful. It’s better to look at the different levels of interaction.
The Research Funnel
The Research Funnel describes four levels of research: 1) exploratory 2) strategical 3) tactical and 4) operational.
The Hypothesis Prioritization Canvas
The canvas helps your team define hypotheses and select the most critical ones for research.
UX Research Cheat Sheet
The UX Research Cheat Sheet describes UX methods and activities available in various project stages.
Designing Credible Studies: A Research Framework
An introduction of the NCredible research framework intended to minimize bad research behaviors.
When to Use Which User-Experience Research Methods
To better understand when to use which user research method, Christian introduced a framework along 3 dimensions: 1) Attitudinal vs. Behavioral, 2) Qualitative vs.