Why the double diamond isn’t enough

The Double Diamond model is used in a lot of innovation projects. However, depending on how you interpret the various sections of the double diamond, you could think the output is a tested prototype or maybe an implemented real-world MVP. Two very different things.

Adam Gray suggests to add a third diamond:

  1. Hypotheses
  2. Proof of Concept 
  3. Release

The full article was published by Adam Gray on UX Collective

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