Every time you make a product decision you are placing a bet. You will never have complete certainty, but the more you learn the more confidence you will have - Erika Hall
Is it possible to obtain enough useful insights with remote research? How can you be sure you’re not missing out on depth and nuance? What are the pros and cons of online generative research?
As a UX researcher, you often have to answer questions like: ‘how much are participants willing to pay for our product?’ Or, ‘can you ask them to tell us more about what they want from us?’
Matthew Godfrey explains why and how they adopted the Research Funnel framework introduced by Emma Boulton to structure and prioritise research questions.
How to start a research project? Every project and of course, every research question is different. How do you choose the right approach. Maike Klip has listed her steps in the form of questions she asks herself at the start of every project. Let’s have a look!
We often ask team members to observe and take notes during an interview. But why not include them in our analysis as well?
The Double Diamond model is used in a lot of innovation projects. However, depending on how you interpret the various sections of the double diamond, you could think the output is a tested prototype or maybe an implemented real-world MVP. Two very different things.
Every time you make a product decision you are placing a bet. An organisation should not be scared by this but motivated to look for answers and insights.
Dogfooding: a practice of using the product or service that you’re working on. Colette Kolenda has found that it can powerfully augment our work as researchers when done in conjunction with rigorous research.
Mature organisations focus on proactive research instead of reactive research. 5 users is enough doesn’t apply here.
Has NN been wrong for over two decades with the golden rule N=5 in usability tests?
Discussing the difference between CX and UX is not useful. It’s better to look at the different levels of interaction.
The Double Diamond model is often used in an innovation process. It describes stages of divergent and convergent thinking, both in idea generation phase
Healthcare is one of those domains that typically brings extra challenges to doing research. How can you minimize the impact of those challenges?
Instead of treating research as a special activity, we should embrace the habit of asking questions and looking for evidence in every step of the way.
Jim discusses some of the problems you may encounter when scoping user research and provide some advice about how to make scoping more accurate.