Every time you make a product decision you are placing a bet. You will never have complete certainty, but the more you learn the more confidence you will have - Erika Hall
Improve your research by considering the three research challenges: Biases, Barriers and Background.
Traditionally market research has a wider perspective. User research focuses more on behavioral data. However both disciplines are shifting more towards each other.
Affinity Diagramming is useful technique to sort and synthesise data from UX research.
Use the ladder of abstraction to understand if you are on the right level with a question or answer. A useful technique during an interview or scope session.
The Research Funnel describes four levels of research: 1) exploratory 2) strategical 3) tactical and 4) operational.
The canvas helps your team define hypotheses and select the most critical ones for research.
The Empathy Map, created by Dave Gray, is used to visualise the attitudes and behaviours of users, in order to empathise with and understand the user.
The UX Research Cheat Sheet describes UX methods and activities available in various project stages.
An introduction of the NCredible research framework intended to minimize bad research behaviors.
To better understand when to use which user research method, Christian introduced a framework along 3 dimensions: 1) Attitudinal vs. Behavioral, 2) Qualitative vs.
[Sciencific read] There is a lot of discussion going on if 5 respondents is enough for a usability test or not. This scientific study discusses all arguments and sets up an experiments to find the optimal number of respondents.
Kim created a useful cheat sheet with questions to ask different type of stakeholders when preparing a study.
Jacob Nielsen argues that it is best to invite 5 participants in a usability test. This number has the biggest ROI.
In order to prepare your research Michael created a list of questions to discuss with stakeholders. What questions do you ask?
There is and has been a lot of debate about the magical number of five users for usability testing. Jeff explains the discussion from a statistical perspective.