Motivations, desires and needs – is it possible to observe them online?

Is it possible to obtain enough useful insights with remote research? How can you be sure you’re not missing out on depth and nuance? What are the pros and cons of online generative research?

User Research for Machine Learning Systems: A Case Study Walkthrough

A practical read for anyone researching the user experience in the AI or machine learning domain.

Obtaining deeper insights from research participants with images Obtaining deeper insights from research participants with images

Obtaining deeper insights from research participants with images

Sometimes, simply asking questions isn’t enough. You need to introduce other tools to help participants better express themselves.

Dogfooding: A Powerful Addition to the User Research Toolkit

Dogfooding: A Powerful Addition to the User Research Toolkit

Dogfooding: a practice of using the product or service that you’re working on. Colette Kolenda has found that it can powerfully augment our work as researchers when done in conjunction with rigorous research.

One-pagers in User Research — Notes on the book ‘Interviewing Users’

One-pagers in User Research — Notes on the book ‘Interviewing Users’

It is like having a long (one way) conversation with a fellow user researcher with loads of experience that makes you reflect on your approach.

Moderating UX research with Zoom

Practical tips on how to use a videoconfering tool to run remote moderated user research (usability test or interview).

Up and Down the Ladder of Abstraction

Use the ladder of abstraction to understand if you are on the right level with a question or answer. A useful technique during an interview or scope session.

The Five Whys

Ever talked to a kid who did not stop asking Why? A simple but very effective way to get to the bottom of things. Use the 5 whys to understand the deeper motivations of people.

Photojournal

Instead of asking people about their lives you start by asking them to create a photo journal. Participants create their own story and tell more about it during an interview.

Updated Empathy Map Canvas

The Empathy Map, created by Dave Gray, is used to visualise the attitudes and behaviours of users, in order to empathise with and understand the user.

UX Research Cheat Sheet

The UX Research Cheat Sheet describes UX methods and activities available in various project stages.